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History, Culture, and Identity
Cultural Product Analysis Websites
Marin Academy - Fall 2020
What is HCI?
History, Culture, and Identity
is a course conceived and developed by Bill Meyer.
It begins with three questions:
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How do you know what you know?
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How do you know who you are?
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What is culture - and how does culture inform your answer to the first two questions
In the course, students explore how we make meaning in various ways, beginning with semiotic theory and branching out to include cinematography and the relationship between form and content in visual culture.
The students then explore the Age of Modernity in the 20th century, looking at the influence of Sigmund Freud, Edward Bernays and others on the public psyche.
Exercising skills at interpreting visual texts, the students place particular focus on advertising and the evolving nexus of communication, identity, and marketing as it effects society's perceptions and aspirations towards ideology and identity. The Cultural Product Analysis is the culminating project for the semester.
C.P.A. Websites
Thank you for visiting!
For more information please contact:
David Sinaiko - Marin Academy faculty
Tel: 415-482-3240 | Email: dsinaiko@ma.org
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